A Hudson associate helps a customer at the first newly constructed store in Terminal 1’s C Concourse.

The first wave of new Hudson Group stores are now opening at Lambert. The first one opened this week. It’s the flagship Hudson travel and convenience store located in the C Concourse near gate C18. It offers newspapers, magazines, snacks and travel technology items. The store design features an entryway framed in black with the light blue Hudson logo. Inside, bright color panels at the top sit over store shelves. A total of five Hudson stores will eventually be built in the Airport’s terminals and concourses. Construction on the entire Hudson lineup of 14 store locations will continue through mid-summer. As early as next week, Hudson could open another four specialty stores including a Discover St. Louis boutique where travelers can find gift and memento items from top area tourist attractions.