The retail shopping scene at Lambert-St. Louis International Airport will get a dramatic makeover beginning this week. HG-St. Louis JV, a joint venture of premier travel retailer Hudson Group, will formally begin its 10-year contract with Lambert on February 1 for the Airport’s news, gift and specialty retail concessions.  Hudson will reopen a majority of the existing retail locations currently operated by The Paradies Shops. Over the next five months, Hudson will build out 13 locations featuring top national brands and exclusive local concepts as well.  

During the 5-month build-out, Hudson will operate some temporary store units which will feature core news and gift merchandise offered through its flagship Hudson store. Hudson will offer its full mix of merchandise once it opens all of its new stores by late June 2013. Here is the current store lineup for Lambert:

Terminal 1: Hudson

A Concourse: Hudson, Maxiga & Spectacles

C Concourse: Hudson, Bliss, Ebony News, Spectacles, Natalie’s Candy Jar and Eddie Bauer

E Concourse: Kids Works, Spectacles, Hudson, St. Louis Sports, Natalie’s Candy Jar and Discover St. Louis.

 HG-St. Louis JV is a joint venture comprised of Hudson Group (HG) Retail, LLC; Final Phase Marketing, Inc., based in St. Louis; OHM Concession Group, LLC of St. Ann, Missouri; and Newburns Management Group, LLC. Final Phase Marketing, OHM Concession Group and Newburns Management Group are certified ACDBE companies. The agreement, which also carries a three-year option, guarantees Lambert a minimum of $13 million in the first three years of the contract and $41 million over the full term of the contract. The company will employ more than 100 people. More than 90 employees are current retail employees of The Paradies Shops.